this advertisement represents women postively as it shows them to be happy and confident in their bodies at their age as they dont need to feel young or sexy in glamourous underwear,they feel happy in their bodies being any sixe and shape.there is also a positive representation as they are not shown as sex objects and are shown in a more confident and dominant representation.this also shows that the media are not subordinating women in advertising as this advertisement shows proof of positve represention of women .