This advertisemnt represents women negatively as it shows the role of women from the 60's to the present day as in the past women were classed into there sterotypical roles of cooking and cleaning in the kitchen.the advertisemnt shows that as the years have go on the fariy liquid has not changed and therefore the role of women in the kitchen have not changed .the mise en scene shows the advertisment to be very feminine as in the backthere are many flowers and also the woman is represent to be a mother as her child stands beside her.this is also shows subordination of women from the past as they were classed into stereotypical roles and subordinated in society which we call a patriarchal society.The child beside the woman is shown to be her child as she also has a negative represesntation as it shows that from a young age girls are put in their stereotypical role as this is naturalized in society by the media.