this advertisement represents women postively as it shows them to be happy and confident in their bodies at their age as they dont need to feel young or sexy in glamourous underwear,they feel happy in their bodies being any sixe and shape.there is also a positive representation as they are not shown as sex objects and are shown in a more confident and dominant representation.this also shows that the media are not subordinating women in advertising as this advertisement shows proof of positve represention of women .

This advertisemnt represents women negatively as it shows the role of women from the 60's to the present day as in the past women were classed into there sterotypical roles of cooking and cleaning in the kitchen.the advertisemnt shows that as the years have go on the fariy liquid has not changed and therefore the role of women in the kitchen have not changed .the mise en scene shows the advertisment to be very feminine as in the backthere are many flowers and also the woman is represent to be a mother as her child stands beside her.this is also shows subordination of women from the past as they were classed into stereotypical roles and subordinated in society which we call a patriarchal society.The child beside the woman is shown to be her child as she also has a negative represesntation as it shows that from a young age girls are put in their stereotypical role as this is naturalized in society by the media.

Media Guardian 100

1. What is the Guardian 100 and who are the panellists that create it?

Media 100 is a list of the top 100 people working in the Media Industry; stating the top 100 powerful people currently in today’s media industry as this includes:

• Television
• Radio
• Digital media
• Press & publishing
• Media business
• Advertising Marketing & PR.
The panellists

2. How many women are in the top 100?

18 women out of 100 people

3. What companies do these women work for and in what roles?

• Cheif executive
• Controller- publishing
• Editor- publishing
• Advertising

4. What percentage of the 100 is women?
18%

5. How would you assess the balance of power in this list and why do you think it is this way?"
Men are dominant in the guardian as there is only 18% of women in the guradian 100 as this shows that women are still subordinated as we are liivng in a patriarchal society.