Wednesday, 24 November 2010

Post-feminism and Popular culture

http://weblearn.ox.ac.uk/site/human/women/students/biblio/historiog/McRobbie%20-%20postfeminism.pdf

bridget jones diary

Quotes :

- “well regulated liberty” can backfire (the source of comic effect), and this in turn gives rise
to demarcated pathologies (leaving it too late to have a baby, failing to find a good catch,
etc.) which carefully define the parameters of what constitutes liveable lives for young
women without the occasion of re-invented feminism.
Sex and the city


Quotes:
-
Thus feminism is invoked in order that it is relegated to the past. But this is not simply a return to the past, there are, of course, quite dramatic differences between the various female characters of current popular culture from Bridget Jones to the girls in Sex and the City and to Ally McBeal, and those found in girls’ and women’s magazines from a pre-feminist era.





Claudia Schiffer - Citeron xsara Advert (Sexist advert)


Quotes
- She seems to be doing it out of choice, and for her own enjoyment;
the advert works on the basis of its audience knowing Claudia to be one of the world’s
most famous and highly paid supermodels.

lads magazines - female gaze
Quotes- we are witness to a hyper-culture of commercial sexuality, one aspect of which is the repudiation of a feminism invoked only to be summarily dismissed (see also Rosalind Gill 2003).



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