Task 4

http://www.youtube.com/watch?v=vdv_7NJ0jjA

Task 3

It has been said that media representations often reflect the social and political concerns of the age in which they are created.

Media Representations often reflect the social and political concerns of the age in which they are created to build stereotyped groups for example the subordination of women and living in a patriarchal society, were male dominate over women as for example in the past women would stay at home as the house wives and the men would go out and work as women wanted equal rights. However even though women got the equal rights  ,women are still subordinated as they are seen as mere sex objects to gratify  men, for example the representations of female celebrities such as models on lads magazines  as well as celebs like Cheryl Cole, Katie price and lady gaga, these celebrities all have individual representations as recently Cheryl Cole has been  in the news for her marriage break up with Ashley Cole,cheryl is represented as Britain's sweet heart as her fame began with girls aloud and then she became even popular with her judging role on the x factor as she then released her own solo single ,She is represented as a glamorous, sophisticated  women .

Although Katie price is represented as an evil heart breaker since her split form Peter André. As she was represented as the dominant one and peter André was represented as the vulnerable victim as the shows of what Katie did next and peters next chapter show the different between the ex couple as he is also represented as the good father .However these representations have become stereotyped within the society in recent years.

However in recent years women have become dominant in some aspects this is shown within society for example Doghouse shows the representation of women being dominant as they are fighting against the men who badly treated their women, to a remote area where female zombies attack. This film uses the horror form to create a powerful message, as these zombie women are out to get these men for treating women badly. One of the first zombies seen is a corpse bride attempting to attack with a knife. The corpse bride instantly signifies a spinster, who possibly didn’t get married or was left at the altar by a man, highlighting her reasons for revenge. Although some might argue it’s a post feminist text, as where these men are misogynistic, the women attempt to destroy these men in order to regain equality.

A similar example to this is Ashes to ashes, a British science fiction and police procedural drama television series on BBC one. The series tells the fictional story of Alex Drake, a female police officer in service with the London Metropolitan Police, who is shot in 2008, and inexplicably regains consciousness in 1981.the male police officer Gene Hunt is portrayed as politically incorrect, brutal and corrupt as well as mysoginist.As he is surprised to find out that Alex drake is a female officer. As at the beginning she is dressed in a short skirt and fur coat as very provocative, therefore he assumes she’s a prostitute. This shows the patriarchal views of society in the 1980s as women still had their equal rights they were still subordinated in a patriarchal society.

Although another example of this is celebrities as female celebrities are also still subordinated as celebs such as Cheryl Cole and Katie price are represented from two different opposites such as Cheryl Cole as Britain’s sweet heart as she has become very popular since her judging role on the X factor as well as Katie prices and her relationship with and after peter André, she is represented as a heart breaker as peter andre is represented as the innocent victim.

To conclude, I think that media representations do reflect social and political concerns as Media representations do reflect the age that they are created. The representations of both women and the working class have changed over time, and reflect the views of society at the time.

Task 2 -The development of new/digital media means the audience is more powerful in terms of consumption and production.

Digital media has made music more accessible than ever with software packages and online gismos able to aid in creation and production. New technology gives audiences power in terms of production as institutions are continuously developing and creating new technology to meet consumers  needs ,as this also allows intuitions to broaden their audiences as they target younger generations for example developing new apps for the I pad and I phone which targets all generations.   User generated content allows audiences to become powerful in terms of consumption and promotion for example audiences can share music files by downloading music illegally, this allows them to carry portable gadgets around such as mp3’s and iPods this also works out cheap for consumers as they have access to download music illegally.

Pluralism in new and digital media for music means that audiences have a choice of the music they want to listen to as they can use the internet to download the music they want as this also effects music artists, as buying CDs from shops has become less popular as downloading is also cheap and easy to access as now YouTube has become another downloading resource for audiences

YouTube has become a social impact upon the world, it allows audiences to upload, share and view vidoes.Audiences can also broadcast their own music as they can upload their own videos on to YouTube. It has become a big development of new and digital media which allows audiences to become more powerful in terms of consumption and production as for example Justin Biebers’s success was built on YouTube and broadcasted to the world as he uploaded his videos onto YouTube before he was famous and became famous form youtube.Social networking sites also allows audiences to broadcast themselves, before facbook became popular, my space was the most popular social networking site which allowed audiences to upload videos and become famous like Justin Bieber however YouTube has become a social networking site of its own as it allows a wide variety of user generated video content, audieces can access movie clips,tv clips, music videos, As well as ametuer content such as video blogging and short original videos however   At some point YouTube had to stop broadcasting music as records were released before the actual release date of singles and record companies were not happy. YouTube has now banned any copy right of music as audiences cannot access the music before it is released.

Many people use ITunes to download music, iTunes  is a digital media player application, used for playing and organizing digital music and video files. ITunes allows audiences to download applications for the iphone, ipod touch and ipad.Itunes also allows audiences to download music, music videos, television shows, iPod games, audio books, Ebooks, podcasts, feature length films, movie rentals and ringtones. Many People choose to download illegally as it is cheap and accessible for audiences to gain access. Although the impact on the way in which audiences now consume the media products has increased as it is a lot cheaper, accessible, portable as audiences now have ipods,mp3's as well as mobile phones such as Sony Ercisson have been designed as music phones as they have good qualities to listen to music as well as having easy access to downloading music.

The impact of new and digital media invites the Marxism theory as institutions control what consumers get for example YouTube has the most largest audience of user generated video content as now VEVO has merged with YouTube .VEVO is a music video website as this allows audiences to access more music downloads .Although Apple dominate the download market this gives less choice for audiences and controlled by their institutions. However the new YouTube downloader encourages audiences to download illegally as consumers find it cheaper and easier to access although this can also invite the hypodermic needle theory as audiences are being controlled by what they listen to and see on TV as they want to listen to it again and then download the music they want to listen to as this also invites hegemony as it subordinates social groups represented negatively in music videos as these representations reach a global audience and therefore have more impact.

However social networking is revolutionising the music industry as the new social networking site ping was launched in September 2010 and has already attracted more than 1 million users. Ping is a social networking site which focuses purely on music,  it is  based on iTunes it lets users follow their friends and favorite artists to discover what music they're talking about, listening to and downloading It is taking on established rivals such as Facebook, MySpace and Twitter. Social networking sites allow audiences to find out what your friends are listening to or what other people who like the same music on the other side of the world are recommending. Although twitter is big competition for ping as it is a very celeb populated social networking site as celebrities post up regular videos and photos  for  fans this allows the music industry to become globalised as this broadens their audiences as this invites globalization as social networking and YouTube give new artists a huge global audience .   

To conclude I believe that the development of new/digital media means that audiences is more powerful in terms of consumption and production as they can decide what they want to listen and when as well as populating a company as this also allows other companies to compete to develop the latest technology for audiences as audiences are controlling institutions to develop better technology and access to downloading music however audiences may not be powerful in terms of consumptions and promotions and institutions control most of what audiences get or have access to although  Institutions have to develop the latest technology to compete with other companies as well as meeting consumer needs audiences do not control which apps are available as well as the content of copy right on YouTube although it is very accessible for consumers it also controls what consumers get and how as well as Apple which dominate most of the  download market this gives less choice for audiences and controlled by their institutions.

Task 1

As the opening of the bully trailer begins, non diegetic sound is played to create happy atmosphere until the scene of the teacher speaking to Hopkins as he is being shouted at by the teacher for his rebellious behaviour. He is portrayed as a rebellious teenager who creates an anti-social subculture in the school. The montage of medium shots of the 'bully' harassing school kids and creating havoc in the science laboratory injects messages into the audience that teenage boys are wild and troublesome. Hopkins is represented as someone to fear as he is a bully.

Similarly in the opening of skins the teenagers are also represented as promiscuous and rebellious teenagers, smoking and representing bad influences for other teenagers. The montage introduces the different characters who we gain an insight to their life of smoking, bisexual encounters and acting promiscuous.

Overall the two representations are similar in the way they highlight negative representations of teenagers as this brings a negative stereotype to all teenagers as not all teenagers are like this.   

The Death of the newspaper

Dear Rupert Murdoch
I am writing this letter on behalf of your claim that the business model of newspapers is ‘malfunctioning’ you asked is it too late to fix it? I believe no it is not too late to fix the death of the newspaper as consumers are viewing news online I agree that the newspaper trade is fragile however the are reasonable ways to fix it.
Firstly charging online for newspapers may push away consumers as they can access other news content for free however there are plenty of alternatives to your plan as some have proposed the micropayment systems, inspired by mobile phones and iTunes that charges readers a few pence to access articles. Although others point out that recent years have seen a blossoming of alternative ways to gather and report written news. These range from web only newspapers such as successful us site The Huffington Post and the Christian Science Monitor, which has been scrapped its print edition to focus on an online presence.
However online charging can help by becoming a major news source of revenue. Between them the websites of The Times and The Sunday Times have 1.2 million unique users per day, twice the size of The Times print run. Assuming just 5% are willing to pay for access. But my point is will it work? The only newspapers to have profit charged for online access so far are The Wall street journal also owned by your news cooperation, which earns $100m a year form its website, and the financial times. But both are business papers, with rich subscribers and niche articles written by experts. Attempts by general interest newspapers to charge for content have been far less successful. In 2007 The New York Times whose website is considered one of the best in the world, abandoned a two year effort to persuade readers to pay for premium content when numbers stalled at 227,000.In the uk, the argument that online readers should pay for general news is further complicated by the existence of the BBC’s publicly funded free news websites, which is better staffed than any of its privately owned rivals.
Overall I believe that charging for online news will not work effectively as print newspapers will as consumers can access news for free on other online contents such as social networking and blogs, however charging for business papers targeting rich consumers can and will work effectively.

CASE STUDY

The Representation of Celebrities in magazines/newspapers/advertising
I will be investigating the representation of celebrities in magazines/newspapers and advertising,i will be comparing the representation of cheryl cole and katie price as well as peter andre and male celebrities in adverting  as well as  in different platforms such as print,e-media and broadcast.  
MY TEXTS

• The sun
• Look
• OK
• Advertising,X factor,what katie did next,Peter Andre;s next chapter
• E-Media-official peter andre website,katie and cheryl

Theories

• Hypodermic needle theory
• Cultivation theory
• users and gratifications
• moral panics
• media technology and the digital revolution
• news values
• reality tv
• representation and stereotyping

Issues and Debates

• media effects
• semiotics
• post modernism
• gender and ethnicity

Who are the major players in terms of news providers in the UK and what exactly do they own?

News corp -Rupert Murdoch
Founder of News Corp. Ltd., which owns newspapers, magazines, book publishing houses, a movie studio (20th Century Fox) and a television network (Fox Broadcasting Company).
he also owns

• News of the world
• The Sun
• News international
• The sunday times
• Sky
• British Satellite Broadcasting
• BSkyB